Nike trademark applications and job postings hint at joining the metaverse

Unlike reported concerns with the firm’s physical footwear supply, digital tennis shoes might not be restricted by real life troubles coming from the pandemic.

Nike trademark applications and job postings hint at joining the metaverse

Sports shoes and garments maker Nike is checking out the style of digital products including its legendary logo design and motto.

According to documents sent to the United States Patent and Trademark Office on Wednesday, Nike has actually submitted applications for its name, swoosh logo design and “just do it” motto to be made use of in digital products for its amusement solutions, retailers and “for use online and in online virtual worlds.” The filings, in addition to 2 current job postings for digital product developers, recommend the firm is laying the foundation for Nike- branded items in the metaverse.

Nike stated the potential workers would certainly “play a key role in redefining our digital world, ushering us into the metaverse.” They would certainly sign up with a group of digital product developers in the firm’s Digital Product Creation team to produce digital shoes and various other items.

The garments firm appears to have actually released its venture right into the metaverse ahead of Facebook’s rebranding news onThursday The social networks titan stated it would certainly produce an online setting attaching on the internet social experiences to the real world.

Though Nike is apparently progressing its metaverse strategies at the exact same time as Facebook, it has actually formerly looked into nonfungible symbols, or NFTs, and various other crypto-related endeavors. In 2019, the firm patented a system for tokenizing its CryptoKicks footwear on the Ethereum blockchain.

However, the firm currently has some competitors inthe metaverse Sneaker brand name RTFKT Studios has actually launched both digital and physical shoes and acquired the support of Andreessen Horowitz, Galaxy Digital, and others in an $8-million fundraising round in May.

While Nike’s digital offerings might not be influenced by the international supply chain concerns, the firm has actually reported concerns with providing on its physical items, consisting of a scarcity of delivery containers, staffing troubles, and various other pandemic-related limitations impacting operations. Indonesia and Vietnam are in charge of the bulk of Nike’s physical footwear manufacturing, yet the digital offerings might be developed totally at its Oregon head office.

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Alex Sanders/ author of the article

Expert in marketing and investment project management, financial analyst. Cryptocurrency trader, private consultant, as well as the author of a number of analytical articles on effective work in the cryptocurrency market.

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